Quick Fixes For Simple Shoe Damage

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Image via Flickr creative commons via mlinksva

We wear our work shoes all day every day, meaning they can get worn out pretty quickly if you don’t take care of them. While it’s easy to stitch up a frayed hem or darn a hole in some socks, it’s not quite as easy when it comes to women’s shoes because of the thick materials they’re made of and their more technical construction.

Of course, instead of buying yourself a new pair of high heels you can get them repaired at a cobbler’s, but this takes time and can cost quite a lot of money for even a small job. Instead, you should think about trying to repair your shoes yourself. Your immediate thought will no doubt be that this is impossible, but you’d be surprised at what you can do yourself if you give it a go.

One of the most pesky problems for women is broken high heels. We all know that feeling when you step off a curb or into a crack in the pavement and you feel your heel breaking underneath you. But don’t worry, this doesn’t mean the end of your shoes as you can fix them.

Using a very strong glue, such as superglue or specialist shoe glue, should work to re-attach a heel, just remember to apply it evenly and so that you don’t upset the balance of the shoes. Take a look at the other heel while you’re at it – if this is starting to wobble secure it with some glue as this could prevent it from coming off completely further down the line.

Alternatively, you could find that it is the rubber on the bottom of the heel that is starting to wear away. If you have thin, pointy heels such as stilettos this will probably happen faster than if you have chunkier heels. This doesn’t mean you need a new pair of shoes, as you can fix these yourself by purchasing replacement shoe pieces from any shoe repair shop.

If you’re going to try this, it’s important that you pull off any of the original rubber that is remaining before sanding down the bottom of the shoe to ensure you have a smooth surface to which you will attach the new shoe part. All you need to do is peel the backing off the new rubber and stick it to your heel, of if the product is not self-adhesive use specialist glue.

A common problem a lot of people find during winter is that their favourite boots are no longer waterproof. All of a sudden, your feet are soaking after a walk in the rain or the snow. You can solve this problem yourself by treating the shoes with mink oil, which will not only soften the leather but make it water resistant as well. You should then treat the seams with a water repellent spray. If you do this on both the inside and outside of the boots every three weeks, you should find they keep the water our far more effectively.

Undoubtedly one of the most common problems that occurs with shoes, whether it be high heels, boots or ballet flats, is that they get worn, scratched and shabby looking. However, this doesn’t necessarily mean they need to be replaced.

If the upper material is leather, you can purchase leather lotion or wax from most shoe repair shops. This will help to shine up your shoes, as well as prevent cracking and scuffing. Using a soft cloth, you need to work the lotion into the shoes, ensuring it gets absorbed by the leather. This is then topped off with polish that matches the colour of your shoes to disguise scratches.

When cleaning suede shoes you first need to brush off the dirt using a suede brush when it has dried. You can also purchase special suede protector spray to treat your shoes and help to prevent further scuffs.

As you can see, taking care of your shoes on a regular basis will help to prevent more serious damage. But, when something does happen to your shoes, why not see if you can’t repair it yourself before rushing out to replace your favourite heels with a new pair.

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Marketing With Leaflets – A Beginner’s Guide

When it comes to marketing, you need to reach out and communicate with your target audience. You want to ensure that your product or service sells. Instead of trying to be cutting edge by using all of the latest technological advances, use the tried and tested leaflet method. Marketing with leaflets is one of the easiest and most effective ways of engaging with your audience. It is a low-cost marketing strategy that places information about your business directly into your consumer’s hands – what better way to market your company? Read our helpful guide for ideas about how to use leaflets to market your business.

  • Choose the right type of leaflet: leaflets come in all shapes and sizes, from A7 to A3; the size you choose will depend on where it is being distributed or displayed, and your budget. If you’re planning to hand out leaflets then A7 proves to be the most popular size as it neatly fits inside a wallet. However, if you want to display your leaflets for customer’s to pick up, A6 or A5 is a good size to choose, as the target audience will notice them more.
And make sure to entice your customers!

And make sure to entice your customers!

  • Designing the leaflet: a successful leaflet will grab the attention of potential customers; sell the benefits of your business; ensure the person keeps it; make someone buy from you. Bear all of the above in mind when you design your leaflet.
  • Make it look professional. Anyone can print off a leaflet from their home PC; by making it look the part, you’ll be showing your customer how highly you value them, and how much pride you take in your company.
  • It goes without saying that all of the writing must be grammatically correct and contain no spelling errors. Poorly worded leaflets reflect badly on your company. Invest time and care in your leaflets.
  • Use an attention-grabbing headline to draw in the reader. Keep information condensed, after all, you’re not writing a thesis. By using several sub-headings and bullet points, or by splitting up your information into small chunks of paragraphs, your audience will find it much easier to read and will digest more of the information. If you lump the entire blurb into one endless paragraph, your reader will get bored, fast.
  • Remember to include ‘power words’ to attract the reader’s attention. These include: avoid, free, bargain, bonus, discount, easy, exciting, profit, save, special, win. If you naturally incorporate some of these words into your text, the reader is much more likely to be persuaded to choose your company.
  • A picture tells a thousand words: choose one relevant image to help encapsulate the brand image your company is trying to portray. Don’t be tempted to fill all of the blank spaces with extra text or images; a bit of space makes the leaflet appear easier to read.

Lastly, use a call to action phrase. Remember, you’re looking to sell or promote your business. You’ll generate a much higher turnover by using an active closing line, such as ‘book before (date) and receive 20% discount’.

Distributing your leaflets – there are a number of distribution options available when it comes to leaflet marketing.

  • –          Through letterboxes
  • –          Placed in magazines
  • –          Placed on car windscreens
  • –          Handed out to passers-by
  • –          Left in public places for people to pick up

Each of these methods has advantages and disadvantages. See what works best for you by testing and trialling each one.

Leaflet holders are another great way of reaching your target market is to display your leaflets in a leaflet holder. Place the holder next to the till if you’re a retailer, or on the reception desk of your business. The main thing is to ensure you display them where customers will notice them. Actively boost your marketing campaign by placing a leaflet in the bag with the customer’s purchases, and have a member of staff standing by the door to welcome customers with a leaflet about your new promotion as they enter your store.

Try leaflet marketing to help promote your business and see some quick results. Follow the above steps to get you started; remember to trial different things to help determine what works best for your company and watch the sales start pouring in.