How to persuade someone to pick up your leaflets

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Image via Flickr creative commons from Abi Skipp

Getting customers into your shop is enough of a challenge, but once they’re in there you have to ensure that you entice them to buy as much as possible. These tactics become increasingly important at times when consumers are strapped for cash and reluctant to spend – as has been the case for the last few years. Distributing leaflets can help to provide customers with useful additional information about certain products, so it might be a good idea to distribute leaflets concerning ranges of items you’re particularly keen to sell. However, there’s obviously quite a lot you need to think about if you’re to get the results you want.

Firstly, it helps to think about where and how you intend to display your poems. You need to consider purchasing point-of-sale display items – you can find an extensive selection at UKPOS – and make sure you place these leaflets in positions where they’re likely to catch the eye of the customer. However, you also need to give very careful thought to the actual design of the leaflets for maximum effect. Obviously, you need to strike the balance between having an accessible design and being genuinely informative. This is tougher than it might sound, but with a bit of careful consideration you get the right results.

An article from eHow.com offers some useful tips in this regard. It points out that as you may not know exactly who your audience is likely to be, you need to keep things simple, short, and to the point. However, you should also remember that shoppers are likely to encounter rather a lot of this sort of material – so unless you find a way of making it instantly interesting to them, they may simply ignore it.

Obviously, you need to give very careful thought to the design of your leaflet. This means that you need to keep the content snappy and also that you need to ensure it doesn’t end up simply looking cluttered. Images can be useful and eye-catching, but if your leaflet looks too busy it may fail to capture people’s attention. It’s also a good idea to print colour leaflets instead of black-and-white ones. The use of colour can really be effective in catching the shopper’s eye, as well as making the overall appearance of the leaflet look sharper. Black-and-white leaflets, on the other hand, can appear somewhat smudged and indistinct.

According to Distribooter.co.uk, a call to action can also be useful when you’re designing a leaflet. For example, if you’re promoting a discount then you need to ensure you make this clear. This is far more likely to boost sales. It’s also important to ensure that you check and double-check the design of your leaflet before you go ahead and print. Obvious typographical errors and other design mistakes aren’t just embarrassing; they can also make your whole business appear that bit less professional. This is why you need to go over your leaflet with a fine toothcomb and make sure that no such errors appear.

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How To Draw Passers-By Into Your Store

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Image via Flickr creative commons from rocksee

If you’re the proud owner of a small business or plans are underway for your start-up company, one thing for sure is that you’ll want to ensure you are attracting as many customers as possible. If your business is located in your local town centre and you want to drum up more sales, you have to know how to get the customers interested. So I’ve compiled some top tips to help you draw passers-by into your store.

Make an attractive window display

If your shop is located in an area with great foot traffic, create a great window display that tells a story. Remember that your window display has to be an invitation to the passer-by, so make sure it encourages impulse sales and peaks a customer’s curiosity. It could even tug at their heartstrings, depending on what industry you work in. Getting people emotionally involved will go a long way to encouraging the tinkle of your door bell to ring.

Put the best to the front

Have you ever noticed that restaurant owners are crafty in where they choose to place you? If they haven’t had much business they’ll ensure that they seat everyone near the window (so you can get a better view). What this does is make it look popular which will convince a passer-by to stop there to eat. It’s the same with a store; wheel out your most impressive products and display them in front of your shop. Shiny and attractive goods will grab people’s attention and turn them into customers.

Host a grand opening

This is the perfect way for start-up businesses to catch people’s attention right from the beginning. Provide food, offer prizes and serve up a whole host of entertainment to make the big day memorable. You could collect names and addresses of customers or ask for their business cards to build up a base of contacts.

Offer workshops

You can boost foot traffic into your store without even directly selling products to your customers. Host some workshops to get the local community involved with what you do. If you’re the owner of a bakery, you may wish to hold a cake decorating workshop – charge entry or booking fees and encourage people to post photos of their efforts on social media networks to spread publicity for your shop.

Hold a fundraising event

Supporting a local charity by holding a fundraising event will get the whole local community involved as well as drum up potential new customers for your business. You could hold bake sales, bring and share lunches, or even a walkathon. Arrange for a formal presentation of your donation and make sure you inform the local newspaper to drum up PR.

Good advertising

Last but perhaps most importantly of all, make sure your business is advertised in all the right places. You could advertise in newspapers, magazines, with a website, with coupons, or even by displaying signs in front of your shop. UKPoS pavement signs can be used to promote a sale or special offer that you have on in-store, as well as to advertise what products you sell. Once you’ve caught shoppers’ attention, you can wow them with great customer service to ensure that they keep on returning.

Marketing With Leaflets – A Beginner’s Guide

When it comes to marketing, you need to reach out and communicate with your target audience. You want to ensure that your product or service sells. Instead of trying to be cutting edge by using all of the latest technological advances, use the tried and tested leaflet method. Marketing with leaflets is one of the easiest and most effective ways of engaging with your audience. It is a low-cost marketing strategy that places information about your business directly into your consumer’s hands – what better way to market your company? Read our helpful guide for ideas about how to use leaflets to market your business.

  • Choose the right type of leaflet: leaflets come in all shapes and sizes, from A7 to A3; the size you choose will depend on where it is being distributed or displayed, and your budget. If you’re planning to hand out leaflets then A7 proves to be the most popular size as it neatly fits inside a wallet. However, if you want to display your leaflets for customer’s to pick up, A6 or A5 is a good size to choose, as the target audience will notice them more.
And make sure to entice your customers!

And make sure to entice your customers!

  • Designing the leaflet: a successful leaflet will grab the attention of potential customers; sell the benefits of your business; ensure the person keeps it; make someone buy from you. Bear all of the above in mind when you design your leaflet.
  • Make it look professional. Anyone can print off a leaflet from their home PC; by making it look the part, you’ll be showing your customer how highly you value them, and how much pride you take in your company.
  • It goes without saying that all of the writing must be grammatically correct and contain no spelling errors. Poorly worded leaflets reflect badly on your company. Invest time and care in your leaflets.
  • Use an attention-grabbing headline to draw in the reader. Keep information condensed, after all, you’re not writing a thesis. By using several sub-headings and bullet points, or by splitting up your information into small chunks of paragraphs, your audience will find it much easier to read and will digest more of the information. If you lump the entire blurb into one endless paragraph, your reader will get bored, fast.
  • Remember to include ‘power words’ to attract the reader’s attention. These include: avoid, free, bargain, bonus, discount, easy, exciting, profit, save, special, win. If you naturally incorporate some of these words into your text, the reader is much more likely to be persuaded to choose your company.
  • A picture tells a thousand words: choose one relevant image to help encapsulate the brand image your company is trying to portray. Don’t be tempted to fill all of the blank spaces with extra text or images; a bit of space makes the leaflet appear easier to read.

Lastly, use a call to action phrase. Remember, you’re looking to sell or promote your business. You’ll generate a much higher turnover by using an active closing line, such as ‘book before (date) and receive 20% discount’.

Distributing your leaflets – there are a number of distribution options available when it comes to leaflet marketing.

  • –          Through letterboxes
  • –          Placed in magazines
  • –          Placed on car windscreens
  • –          Handed out to passers-by
  • –          Left in public places for people to pick up

Each of these methods has advantages and disadvantages. See what works best for you by testing and trialling each one.

Leaflet holders are another great way of reaching your target market is to display your leaflets in a leaflet holder. Place the holder next to the till if you’re a retailer, or on the reception desk of your business. The main thing is to ensure you display them where customers will notice them. Actively boost your marketing campaign by placing a leaflet in the bag with the customer’s purchases, and have a member of staff standing by the door to welcome customers with a leaflet about your new promotion as they enter your store.

Try leaflet marketing to help promote your business and see some quick results. Follow the above steps to get you started; remember to trial different things to help determine what works best for your company and watch the sales start pouring in.