Image via Flickr creative commons from Abi Skipp
Getting customers into your shop is enough of a challenge, but once they’re in there you have to ensure that you entice them to buy as much as possible. These tactics become increasingly important at times when consumers are strapped for cash and reluctant to spend – as has been the case for the last few years. Distributing leaflets can help to provide customers with useful additional information about certain products, so it might be a good idea to distribute leaflets concerning ranges of items you’re particularly keen to sell. However, there’s obviously quite a lot you need to think about if you’re to get the results you want.
Firstly, it helps to think about where and how you intend to display your poems. You need to consider purchasing point-of-sale display items – you can find an extensive selection at UKPOS – and make sure you place these leaflets in positions where they’re likely to catch the eye of the customer. However, you also need to give very careful thought to the actual design of the leaflets for maximum effect. Obviously, you need to strike the balance between having an accessible design and being genuinely informative. This is tougher than it might sound, but with a bit of careful consideration you get the right results.
An article from eHow.com offers some useful tips in this regard. It points out that as you may not know exactly who your audience is likely to be, you need to keep things simple, short, and to the point. However, you should also remember that shoppers are likely to encounter rather a lot of this sort of material – so unless you find a way of making it instantly interesting to them, they may simply ignore it.
Obviously, you need to give very careful thought to the design of your leaflet. This means that you need to keep the content snappy and also that you need to ensure it doesn’t end up simply looking cluttered. Images can be useful and eye-catching, but if your leaflet looks too busy it may fail to capture people’s attention. It’s also a good idea to print colour leaflets instead of black-and-white ones. The use of colour can really be effective in catching the shopper’s eye, as well as making the overall appearance of the leaflet look sharper. Black-and-white leaflets, on the other hand, can appear somewhat smudged and indistinct.
According to Distribooter.co.uk, a call to action can also be useful when you’re designing a leaflet. For example, if you’re promoting a discount then you need to ensure you make this clear. This is far more likely to boost sales. It’s also important to ensure that you check and double-check the design of your leaflet before you go ahead and print. Obvious typographical errors and other design mistakes aren’t just embarrassing; they can also make your whole business appear that bit less professional. This is why you need to go over your leaflet with a fine toothcomb and make sure that no such errors appear.
Image from Flickr creative commons via kjarret
If you’ve been paying any attention at all to the various goings-on in the global retail industry over the last few years, you surely can’t have failed to notice that there has been a significant and sustained shift in the way many of us buy products. More and more people are choosing to buy goods and services online – and it isn’t hard to see why. For one thing, the internet has opened up a whole world of choice for consumers, enabling them to source products from all over the world at the click of a mouse or the touch of a button. The online retail revolution has completely changed the face of the worldwide retail industry, and it online shopping appears to be here to stay.
The sudden appearance and rapid growth of online retail has taken many bricks-and-mortar retail chains by surprise. The last few months have been dominated by reports of failing retail chains, hit hard by a combination of online retail and general weakness in consumer confidence. The Economist notes that some physical retailers have continued to perform reasonably well without establishing a major web presence – although it should be noted that these are generally prestigious retailers with an affluent clientele, leaving them well placed to weather the storm of e-commerce and sluggish consumer spending. Retailers and other businesses which are aiming at the lower end of the market often don’t have this kind of luxury.
Another major shift in consumer buying habits has come with the advent of mobile. A growing number of shoppers are using smartphone handsets and tablet computers not just to buy goods, but also to compare prices and conduct location-specific searches. In previous years, only a handful of consumers used mobile phones to make purchases, but the last couple of years have seen rapid growth in this area. It’s worth noting, then, that even retailers which do have a web presence may be missing out on sales if their website isn’t optimised for mobile. This is something which online retailers seriously need to be aware of, because those firms which adapt quickly to the needs of the mobile web could give themselves a crucial early-mover advantage over the competition.
While consumers have generally been more willing to buy online and via mobile in recent years, concerns about security still linger, particularly among older shoppers. It’s essential that if you’re running a business selling goods online, you make the effort to assuage consumers’ concerns. Of course, if you accept payment via debit or credit card, you’ll need an internet merchant account, so this is something else you’ll need to consider. As an article from eHow.com points out, it’s worth creating a shopping security plan so that consumers feel confident enough to purchase from your business. There are a number of different plans available, and thorough research can help you get a better idea of which one will be best for both your business and your consumers. Think about what sort of data you’ll be collecting from shoppers who buy goods using your website, and this should help you choose the appropriate security arrangements.